Customised Packaging Solutions
One of the biggest growth areas in packaging is customisation of packaging, maximising consumer interaction and allowing brands to access the consumer directly via its packaging medium. Many of our product lines are geared towards customised packaging solutions, enabling brands much more flexibility to realise incremental sales via tailoring its packaging towards specific sets of consumers.
The key driver in packaging customisation undoubtedly is the development of digital printing and several of our solutions are manufactured to take account of the growth in this important and growing marketplace. The Karlville K1 shrink sleeve seaming machine was a first for the marketplace, allowing very short run digital printers an affordable production platform to convert very small personalised and customised shrink sleeve labels. The Steambox Pro is a small format shrink tunnel solution, allowing small runs of normally digitally printed shrink sleeves to be applied to articles for customised label solutions.
The flexible packaging market is seen as a huge opportunity for customised packaging and therefore Karlvilles partnership with HP® to develop the first PackReady® laminator is an exciting development in the customised packaging market. The PackReady® laminator is also back up with several converting solutions such as the innovative KJ-DR pouch making machine and the Karlville KSI Pro Combi narrow web slitting machine.
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